Five New Companies Join the Micro Four-thirds Standard

Today’s Post by Joe Farace with Mark T oal

At a time when some photo pundits are asking if “Is Micro Four Thirds Dead?,” Olympus announced that five new companies joined the Micro Four Thirds standard and will be introducing products compliant with the standard.

Xacti Corporation is a Japanese company with advanced capabilities of developing various cutting-edge digital devices. Their corporate mission is to “Innovate the way people live” by expanding the five senses through digital technologies.


nac Image Technology was founded in 1958 and is headquartered in Minato-ku, Tokyo. Its core business is the development, manufacturing and sales of imaging and measurement equipment for research and development in industry, academia and government, as well as the sales and rental of video production equipment for the motion picture, CM production and television industries.

Autel Robotics was established in 2014 as a subsidiary of Autel Corporation to develop, manufacture, and provide aerial photography and industrial UAV products.

Xiamen Meitu Mobile Technology is a mobile internet company in China, creating MeituPic, BeautyCam, Meipai, MakeupPlus, SelfieCity and other Apps, as well as Meitu Smartphone, Meitu Smart Camera and other hardware products, “based on the art of beauty.”


3db Hardware Technology was established in 2014 based in Shenzhen, China. 3db’s camera, powered by SuperSense engine, could provide users with very easy-to-use and easy-to-share photography experiences. 3db also provides imaging engine modules for drone makers, AR/VR device makers, etc.

And if, like me, you wonder what all this has to do with the Olympus and Panasonic cameras that we love and use, I can only speculate. It seems like something related to action cameras, quad (or whatever) copters and who knows what. Anyway, anything that expands the system is a good news for all mirrorless camera users. All we can say at Mirrorless Photo Tips is welcome to the party.