Why I’m Not a Decision Influencer

Today’s Rant by Joe Farace

I’m somewhat active on social media. You can find me on Twitter (@joefarace), Tumblr, Instagram (@joefarace), Google Plus, as well as my blog, car photography website/blog and my main website. Sorry, no Facebook and I’ll gladly tell you why face-to-face over coffee sometime. With all this online activity, I’m not considered a decision influencer. Why is that you ask? It’s simple: That’s because I’m not paid by any camera or lens company, their public relations agencies or any combination thereof to write positive comments about a particular camera, lens or whatever. No photography-related company or PR group pays me to write what you read here, on my other blogs or in magazine stories or books. It’s that simple.

All my cameras and lenses mentioned on this blog were purchased with my own money and were not gifts or payment from camera companies or their PR agency. The only exception: The last three new cameras I own were gifts from my wife, Mary, and she doesn’t care what I write about them. You may be surprised to learn that almost every camera and lens manufacturer won’t lend us equipment to review. Is it because we won’t guarantee a good review? I honestly don’t know but while the companies are unfailingly polite when asked about reviewing a lens or camera, they never, never actually lend any equipment this blog. The new gear you do see is provided to us by a third-party retailer who makes no demands on us other than that we return it within 30 days.

The ads at right cover out-of-my-pocket costs of operating this blog but it took three years to break even and in the interim I supported the entire cost of operating Mirrorless Photo Tips. Last year we started a program encouraging readers to donate money to support the blog via the “Support Us” button at right and combined with two new advertisers enabled us to break even for the first time. If you donated, thanks and if you didn’t, please consider donating five bucks or whatever you can afford to keep Mirrorless Photo Tips on-line.

I want to thank each and every one of you for reading this blog. It has been a labor of love for Mark and I and we didn’t start it to make us rich. It began for the altruistic reason that we both wanted to share our photographic experience with others. As such, we welcome suggestions from readers about the type of subjects that are covered. Take a minute to click the Contact button above and tell us what you would like us to write about. Thanks again for your continued support. .


If you would like to read an interesting and thought-provoking book about social media. I would like to suggest that you pick up a copy of Digital Vertigo: How Today’s Online Social Revolution Is Dividing, Diminishing, and Disorienting Us by Andrew Keen. New hardcover and softbound copies are available on Amazon for less than $8 with used hardback copies selling for (no kidding) 15 cents.